During my senior capstone course at The University of Tampa, I had the privilege of working with Jai Alai, a national beer brand locally brewed in Tampa Bay. In this course, my team and I were tasked with developing an innovative campaign under the tagline, “Anytime, Anywhere,” that would help the brand meet its needs of reaching a wider demographic while still appealing to its current consumer base, and staying true to its bold and sporty identity. What we came up with is a fun, fresh campaign using Guerilla Marketing and Social Media, that establishes the brand in new arenas where more diverse demographics are represented. I was the lead designer for this project and created the following concepts using Adobe Illustrator and Photoshop.